2021

Totême, A Winter Tale

Holiday window at Biblioteksgatan 5, Stockholm. Concept and production in collaboration with Totême. The iconic female silhouette of Totême comes to life every night in a magical conservatory in the spirit of the season. This way, the brand and the product becomes the heroes of our storytelling. The silhouette is based on distinct cuts, solid craftsmanship and attention to detail. The solid craftsmanship behind the window was a strategic choice for marketing. A reflection of Totême's sense of quality and craftsmanship as a brand.